Build 3 to 5 commercially useful content pillars around your audience's pain points, your credible expertise and the offers you want to sell.
Map your strongest areas of expertise
Identify audience pain points and desired outcomes
Find the commercial overlap
Give every pillar a clear job
Multiply each pillar into weeks of content angles
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Personal results, not a guarantee of identical outcomes.
★★★★★
I had too many topics and no clear direction. The builder helped me narrow everything into pillars that make sense for my audience and my offer.
Maria K
★★★★★
I worried that choosing pillars would make my content repetitive. The angle exercise showed me how much variety I could create without confusing my audience.
Chris B
★★★★★
I was guessing what people wanted to hear. Connecting expertise to real pain points gave me a strategy I can actually follow.
Frank S